Remember that logo is not your brand and also it’s not your identity. Branding, logo design and identity design are not the same; they’re all have different roles and all together they form a perceived image for a business.
Branding is part of the marketing and it is used for businesses to create a logo design, a name, a slogan that is unique and differentiate you from other business. Furthermore, during the branding process, it will explain some very important questions like what, why and for who. People believe a brand comprises some element- colours, logos, slogans, and fonts.
In reality, it is much more than that. You can say that a brand is the image of the whole corporation. Every business knows what they are creating, but very few know how they make their products outside of monetary profit. Customers don’t buy what you do, but they buy why you do it. Your branding should resonate with your mission and vision statement.
The basic idea of branding is to ensure that the business has its own corporate image. It should reflect everything that is being done, the values and purposes. It is the constancy of these basic ideas that build up the organization, driving it and showing its aim and objectives. In general what they believe in and why the company exists.
A productive brand strategy gives you an advantage in a competitive market. Your brand tells the clients what they are expecting from your product and how it is differentiated from your competitors. Branding is essential because it creates a memorable impression on customers.
The most crucial part of the branding of a company is identity. Brand identity is the extensive brand message that guides you how customers recognize your brand in the market. In most cases, brand identity is based on a three-component which are Brand’s culture and values, position in the market and brand visual. Businesses bring their brand identity design to customers using invisible and visible elements.
All this makes up an identity and should support the brand as a whole. Identity design is the main element of your marketing campaign. Success in a competitive market is determined by a well-organized and productive brand strategy. Make sure you are choosing a good designer or design agency that can understand your requirements.
A logo is a symbol or identification of an organization or product with the use of mark, signature or flag. The logo is the first thing your customer will want to look at. This is because it helps customers to understand what you do, who you are, and what are your values.
What a logo means is more essential than what it looks like. They are different types of logos, and professional logo design agencies or freelancers will help you choose what is right for your organization’s goals. The outcome is that your logo should look professional and should attract to the right target audience.
The most fundamental function of a logo is giving your business a special mark that makes your business different from other businesses. A logo can create a strong visual association with a business.
If your logo is a well-designed, it will show you key colours, corporate fonts and your brand style in one easy snapshot and customers will remember it. Making a standard logo design is important for any business because it’s a basic step you can use to make a bigger brand.
Let think about it, some of the most popular names have iconic logos which are known worldwide. The apple logo, Starbucks, McDonald’s, and Coca-Cola are all examples of iconic logos and they are popularly known because their logos are easy to identify and memorable, this makes it easier for customers to recall their logo.
Therefore, when creating a logo, make sure the logo is unique and easy for customers to remember. that your brand will be well known and popular. Your logo is the first impression of your business.
In conclusion, the Branding, logo design and identity design are working together to help to achieve the business’ long-term goals and give the same look to the company through all different platforms.
Photos by Patrik Michalicka and Aleks Dorohovich on Unsplash
Having a clear brand personality creates an identity which can be memorable, growing customer loyalty and making a brand people are passionate about.
Read More
Brand positioning is a vital part of creating any successful business, keeping the company at the forefront of consumers’ minds.
Read More
Brand and logo guidelines keep branding consistent and recognisable, preventing poor logo usage or damage to brand reputation.
Read More