Creating a strong brand identity which appeals to your target market does take time and can be a case of trial and error, but with persistence, careful planning and a strong vision, it’s possible to grow your business.
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An identifying symbol or mark of your business is what we refer to as a logo design. What comes to mind when you hear the words Apple, Facebook, or Nike? I’m very sure you pictured the different logos of each company.
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When you are putting into consideration all the essentials into developing a business, designing a logo may not be the top on your list. Some individuals may even feel they do not need a logo at all.
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The logo is the signature of the brand and one of the company’s most valuable assets. It is the only element that will symbolize the brand more than anything else, and that is the first thing that clients will see.
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Remember that logo is not your brand and also it’s not your identity. Branding, logo design and identity design are not the same; they’re all have different roles and all together they form a perceived image for a business.
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When it comes to designing a new logo for your business or organisation, there is a lot to decide. Choosing the perfect logo for your business is not an easy task.
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When you pay money for a graphic designer to design a logo for your company, who owns the logo design copyright?
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One of the most important aspects of a logo is visibility, memorability and legibility. However, on social media, because of the small display sizes, this is often not the case.
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Branding is one of the most crucial parts of your business. A powerful brand identity increases the worth of your organization, it inspires and gives direction to employees.
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When you’re trying to specify your brand purpose that means the “why behind your brand”, which is the main reason your company exist.
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A brand vision is a goal which you can work towards as a business, outlining an objective to reach in the future.
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A brand tone of voice is vital in creating a memorable and relatable company. While many sees a logo as a pivotal part of branding, this is only one small part of it.
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Having a clear brand personality creates an identity which can be memorable, growing customer loyalty and making a brand people are passionate about.
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Brand positioning is a vital part of creating any successful business, keeping the company at the forefront of consumers’ minds.
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Brand and logo guidelines keep branding consistent and recognisable, preventing poor logo usage or damage to brand reputation.
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Let think about it, some of the most popular names have iconic logos which are known worldwide. The Apple, Starbucks, McDonald’s, and Coca-Cola are all examples of iconic logos.
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Across all industries, a simple logo design works the best. This is because easier to remember to a symbol that has few elements rather the one that try to tell everything what the business does.
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