STEP 2 - CONCEPT DEVELOPMENT & LOGO DESIGN CREATION
I believe in my logo design process. When I work on logo designs, a creative approach is necessary. I find it beneficial to start with exploration. I use various idea generation techniques, such as word mapping, brainstorming, and drawing. The best logos always start with paper and pencil or tablet & touch pen; However, I prefer the old school way. At this stage, I sketch any idea coming to my mind. During this phrase, I explore many potential ideas. Also, the drawing opens the creative bucket, and this stage gives me the power to create many concepts to start with.
Once I am ready with the exploration process and have strong concepts, I will work on digital versions and create the strongest design ideas in vectorised format. This allows you to scale the design without losing the quality; Most printing services will require it. At this stage, I still work to improve the design so you will receive the best solution to resonate with your target audience.